The holidays are upon us. The air is crisp, the decorations are up and the stores, are filled with beautiful gifts for everyone on your list. If you're like most people, you have some holiday shopping to do. But if you're like most businesses, you have some holiday sales, for example, Christmas sales 2022 to make as well.
The holidays are a great time for your business to offer discounts, promotions, and incentives to encourage customers to buy from your site or store. First off, let's talk about why email marketing is so important for your business during the holidays.
What is Email Marketing?
Digital marketing is a wide umbrella of different strategies and tactics. Digital marketing services include everything from social media marketing to email marketing. Email marketing is one of the most powerful tools you have in your arsenal as a business owner. It allows you to reach out directly to customers who have shown interest in your products or services to sell them more things. It allows you to build relationships with people who may not even know what they want yet, and sell them something they didn't even know they needed!
According to the survey, businesses that delivered email marketing have seen a 20% increase in average daily revenue on the day it was sent compared to days without.
In addition, email marketing allows you to reach out to customers who may not be ready to buy right now, but could be ready in the future if they receive enough reminders from you about it. This makes it easier for you to focus on selling products that are relevant right now, while still leaving room for those who might need more convincing before they buy anything from you.
Tips To Increase Holiday Sales On Any Event
Email marketing is a great tool for businesses to develop their brand as well as build customer loyalty. However, it can be tricky to get right. There are several things you need to think about when it comes to sending out emails.
Here are some tips to help increase holiday sales on any event:
Create An Email List
Email marketing is one of the most effective ways to reach your audience and give them reasons to buy from you. To get started with email marketing, start building an email list by collecting emails from new clients or customers.
Then, create an auto responder series that educates them on your product/service offerings and offers deals or discounts as incentives to sign up for future promotions.
Use Social Media Platforms
The holidays are a perfect time to promote your store on social media platforms like Facebook, Instagram, and Twitter. You can also use these channels to share customer testimonials and reviews with your followers. The best time to post on social media platforms in 2022 is between 4 p.m. and 7 p.m., according to data from Facebook. That's when most people are on their phones and checking their newsfeeds for updates from friends, family members, and brands they follow.
Be Prepared For Peak Periods
Planning and being prepared will help you maximize your revenue from the holiday season. Make sure that your inventory is stocked up and that your staff has enough hours in their schedules so they can work efficiently during peak periods. If possible, hire additional staff for this period so that there are no bottlenecks or delays when customers come in.
Offer Discounts And Giveaways
It's no secret that people love getting deals on gifts. Use this knowledge to your advantage by offering discounts or free shipping as part of your promotion. This will increase the chance that people will buy from you, which can lead to more sales in the future as well!
Send Out Weekly Newsletters
Weekly newsletters can be an effective way to market products because they allow customers to see what's new in the store almost every week without having to look at everything all at once. This makes it easier for them to browse through items and find something they like before making a purchase decision.
Use Seasonal Images In Your Emails And Newsletters
Seasonal images can attract attention, especially if they're customized with your store name or logo. You can use them on all of your existing emails and newsletters, or create new ones just for the holidays.
Offer Free Shipping
This is something that most people look for when shopping online, and it's important to offer this during the holidays, so you can attract more customers who may have been hesitant about buying from you before without this incentive.
Use Social Proof
People like to see what other people think about a product before they decide on whether they want it. They also like seeing that others have bought the product and liked it, which is why social proof works so well in email marketing campaigns during the holidays — especially when you are trying to sell something that isn't cheap!
Send An Email Blast Before Black Friday And Cyber Monday
Send out an email blast before Black Friday Discounts & Offers as well as Cyber Monday sales for those days only. This helps remind customers that they need to shop early if they want to take advantage of the deals you're offering. It also helps them prepare for upcoming shopping chaos by offering alternatives like online ordering.
None of the successful email marketing tips listed above are particularly difficult to implement, but they all require thoughtful planning. To increase your chances of success, make sure your efforts are consistent, purposeful, and tailored to your audience. Nonetheless, these quick tips should help you maximize the benefits of your email marketing efforts during the holidays, no matter what time and budget constraints you may be facing.