Things to Know When Setting up an Amazon PPC Campaign

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Setting up an Amazon PPC campaign can be a daunting task. There are many things to consider, and it can be difficult to know where to start. In this article, we will discuss 10 things that you need to know before setting up your campaign. By knowing these things, you will be able to create a campaign that is successful and profitable!


What is Amazon PPC?

Amazon PPC is a paid search marketing program that allows you to advertise on, the world's largest e-commerce website.


Amazon PPC works with keywords or phrases that you choose, and it pays you when someone clicks on your ad. You can use Amazon PPC to drive traffic to your website, but it's also an effective way to get people interested in your products or services.


Why is the Amazon PPC Campaign important?

The Amazon PPC Campaign is important for the Amazon Seller. This is one of the most important parts of your Amazon business, it helps you to get more traffic and sales. You can also test different Ad copy and Ads styles to see what works best for your product. A good PPC campaign will help you to grow faster and make sure that you are getting those sales.


For Amazon businesses of all sizes, having a successful PPC advertising strategy is a must. After all, Amazon has over 350 million products, and postings can get lost in the shuffle.


Things to know before setting up your Amazon PPC Campaign


1.    Understand how it works and which one is the best

Amazon PPC is a Pay-Per-Click advertising platform that allows you to bid on keywords to get your product ads placed in front of potential customers. When someone clicks on your ad, they are taken to your product listing page, and you will pay Amazon a fee for that click. It is important to note that you only pay when someone clicks on your ad – you don’t pay for simply having your ad shown. 


Amazon provides sellers with a variety of PPC ad kinds to choose from, each with its own set of targeting choices. When you first start, it's a good idea to check out all of the different ad types to see which one works best for you.


2.    Choose the right keywords

Keywords are the foundation of any successful PPC campaign, so it is important to choose them carefully. You want to choose keywords that are relevant to your product or landing page and that potential customers are searching for. You can use Amazon’s Keyword Planner tool to research keywords and get ideas for which ones to use in your campaign.


3.    Set up your campaign structure

Your campaign structure is the way that you organize your keywords and ads. There are two main types of campaigns: broad match and exact match. In a broad match campaign, your ad will be shown for any search query that includes your keyword, even if it is not an exact match. In an exact match campaign, your ad will only be shown for search queries that exactly match your keyword.


4.    Create compelling ad copy

Your ad copy is what will convince potential customers to click on your ad and buy your product. You want to make sure that your ad copy is clear, concise, and persuasive.


5.    Choose the right bid amount

The amount that you bid for your keywords will determine how often your ads are shown. You want to bid enough to get your ads seen by potential customers, but not so much that you end up paying more than necessary. Amazon’s automatic bidding tool can help you set a competitive bid amount.


6.    Track your campaign’s performance

Once your campaign is up and running, you need to monitor its performance closely. You want to track things like how many clicks your ads are getting, what the average cost per click is, and how many sales you are making. This information will help you to optimize your campaign for better results.


7.    Optimize your campaign regularly

Optimization is the process of making changes to your campaign to improve its performance. You want to regularly test new keywords, ad copy, and bid amounts to see what works best for your product and business.


8.    Be patient

It can take some time for a PPC campaign to start seeing results. Don’t get discouraged if you don’t see immediate success – keep working at it and tweaking things as necessary.


9.    Have realistic expectations

PPC is a great way to generate sales, but it is not a magic bullet. Don’t expect to see a huge return on investment overnight – focus on slowly and steadily building your business.


10.    Adjust your strategy

No PPC campaign is perfect, and there will always be room for improvement. Be flexible and willing to change things as necessary to get the best results.

By following these tips, you will be well on your way to setting up a successful Amazon PPC campaign!



Amazon PPC is a fairly straightforward option; it's not some kind of black box or industry secret. The best results begin with the proper approach and techniques. However, look into your keywords, the quality of your product images, and more.

It's important to do the research you need to make sure you are spending your money effectively on Amazon PPC (or any PPC service, for that matter). But if you put in the time early on to get your campaign off to a great start, you likely won't have any trouble keeping it strong and growing with time. Good luck, and let us know how you do!

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John Fernandes

John Fernandes

John Fernandes is content writer at YourDigiLab, An expert in producing engaging and informative research-based articles and blog posts. His passion to disseminate fruitful information fuels his passion for writing.