Auditing Current PPC Account
YourDigiLab prides itself on having a proven process that delivers consistent results. We are just not the leading PPC managers. We are marketing strategists who look at any marketing challenge holistically. The first thing we do is review the current status of the PPC account we are about to handle. This audit helps us locate unidentified opportunities as well as weaknesses.
Keyword Research and Discussion
Initially, a meeting has been set up with the whole team to go over our timeline and go through each step of our process. If we are running a PPC campaign, the next step is to do keyword research according to the business goals and client requirements. We deliver our proposed new keyword list to our clients and seek their approval.
Account Setup & Optimization
This step involves optimizing all account settings, including campaign setup, ad copywriting and testing setup, ad group setup, bid setup, match type setup, extension setup, call tracking setup, goal tracking setup, ad design, negative keyword setup, and audience/in-market targeting setup.
Creative Ad Writing & Designing
Writing PPC ads requires a combination of art and science. Advertisements must be persuasive, informative, and direct while staying within strict character limits. Fortunately, YDL has a team of skilled copywriters who have been creating PPC ads for years. If we are running a display ad campaign, YourDigiLab will create multiple ad templates in the ad size dimensions recommended by the selected ad platform. Our ads aim to be catchy and appealing while representing our clients' brands.
Setting up A Landing Page
To achieve meaningful PPC success, ads must direct users to a conversion-driven landing page. YDL will help you write, design, and develop best-practice landing pages for your campaigns. Based on years of experience and testing different landing page formats, we've developed our own rules to design the best landing page.
Timely Reporting
We pride ourselves on reporting in your company's language, and we never try to mislead you with complex metrics, as it is crucial to keep our clients up to date on the status of their PPC campaigns. We provide and review monthly or weekly reports to clients as per their defined schedule.