When it comes to marketing your business online, there are so many options to choose from that it can get a little overwhelming. With so many options, it’s easy to make the wrong choice. How do you know what digital marketing strategy will work best for your business? How do you even go about making that decision? Examine your requirements for an agency carefully, because it pays to be on the same page when it comes to digital marketing.
According to a HubSpot survey from 2018, the better linked your sales and marketing teams are, the more effective your marketing activities will be. Luckily, with some basic research, you can find an agency that will be able to use its expertise and resources to help grow your business through digital marketing techniques.
Here are the main things you should consider before hiring any digital marketing agency!
1. Size of the agency
When you're looking at potential agencies, it's important to find out how many people would be working on your account. You should also ask about their experience level and see if they have any case studies or testimonials from previous clients. It's important to find an agency that has a good mix of experience and results.
According to a 2018 WordStream study on digital marketing agencies, the majority of agencies offer roughly seven key digital marketing services, therefore don't rule out smaller agencies.
2. Location - Is the agency local, or are they located in another city or country?
If you're looking for a local digital marketing agency, it's important to find one that is located near you. This way, you can easily meet with them in person to discuss your needs. If you're open to working with an agency that is located elsewhere, then location isn't as big of a factor. However, it's still important to make sure they have a good understanding of your target market.
3. Services Offered
When you're looking at digital marketing agencies, it's important to find one that offers the services you need. There's no point in working with an agency that doesn't offer the basic services like Social Media Marketing Services and SEO services. Make sure to ask about the services they offer and whether or not they have experience with your type of business.
4. Pricing - How much does the agency charge for its services?
It's important to find an agency that fits within your budget. Make sure to ask about their pricing structure and what is included in their fees. It's also a good idea to get quotes from multiple agencies so you can compare prices.
The average monthly digital marketing fee for a small business ranges from $500 to $20,000+ per month.
According to a study conducted by Single Grain, the average return on investment (ROI) for businesses for every $1 spent on marketing channels is briefly discussed.
5. Industry experience
This is probably one of your biggest concerns with an agency. Unfortunately, it’s also one of those things that’s hard to measure before signing on. Make sure you ask for client references and contact them to make sure their experience was positive. Likewise, find out how long they’ve been in business and how much work they do each year so you can get a feel for how capable they are.
On top of those basic questions, consider asking about education—are there any certifications or training programs associated with your prospective agency? If so, that could be an indicator of competence as well as fresh ideas coming into play at your company. Also, if you have a budget in mind (and I hope you do), find out what services they provide based on that budget.
6. Target market focus
As mentioned above, it’s important to focus on your specific target market when looking for an agency. If you’re selling women’s clothing, looking for a tech-focused agency is probably not going to be in your best interest. On top of that, make sure you have someone on staff who can speak to and understand clients in your industry—being able to spot good agencies with that experience will mean better results for your company down the road. All these things play into whether or not an agency is capable of doing great work for you.
7. Knowledge of SEO best practices
If you don’t have a lot of experience with SEO, it’s not surprising that you feel confused and apprehensive. There are thousands of articles out there that go into incredible detail about every aspect of search engine optimization, and if you try to read them all, you’ll just get more confused. The best thing you can do is to get Seo Services from someone who has been in business for years—someone who has worked with other companies like yours and understands what works for Google-friendly websites.
8. The agencies’ stance on PPC management
When it comes to PPC management, you want to make sure that the agency you hire is on the same page as you are. This means that they should be willing to work with your budget and goals in mind. You also want to make sure that they have a good understanding of how PPC works. If they don’t, you may want to consider finding another agency.
Another thing to keep in mind is the agencies’ stance on PPC management. Some agencies may be more hands-off when it comes to managing your PPC campaigns, while others may be more involved. It depends on what you’re looking for and what your preferences are. There is no right or wrong answer here, so it’s really up to you to decide what you want.
Finally, make sure that you’re comfortable with the agency you choose. This is probably one of the most important factors to consider. You want to be able to trust them and feel like they have your best interests in mind. If you don’t feel this way, it’s probably not the right agency for you.
These are just a few things to keep in mind when choosing a digital marketing agency. Take your time and find an agency that you can trust and that will help you reach your goals. With a little bit of research, you should be able to find the perfect fit for your needs. Good luck!