Social media is a powerful tool for businesses to market their products and services. It allows you to reach out to customers, build your brand and connect with them. However, this can be difficult if you don’t know how to use social media for business and when the best time to post on each platform is.
Social media marketing services can help you reach your audience and generate sales. But the best times to post on social media platforms for your business can vary depending on your target audience. The best time to post on social media depends on many factors, such as the type of content you're sharing and who your audience is. We've put together a guide that covers all the major social media platforms so that you can plan posts and get them seen by your followers.
How To Expand Business Through Social Media?
Social media has become an important part of our lives. It is not just limited to keeping in touch with friends and family but has become a way to grow your business. Whether a small business owner or a multi-national corporation, social media can help you reach out to more people and expand your business like never before.
Here are some things if you’re figuring out How to Expand Business through Social Media?
- Know what your target audience is on each platform.
- Create an account on each platform and understand its features and limitations.
- Develop a plan for posting on each platform to be consistent across them (timing, frequency, etc.).
- Create profiles for each platform that are appropriate for the content you want to post there (for example, if you are posting photos of beautiful homes on Instagram, then create an Instagram profile as well).
Role Of Digital Marketing Services To Expand Business Through Social Media
Digital Marketing Services are one of the best ways to reach the target audience. It helps to expand the business by promoting products and services through social media. Social media can be used for promoting business and selling products and services. It also helps you reach a wider audience interested in your product or service.
Digital Marketing Services helps you promote your business through various social media platforms like Facebook, Twitter, and LinkedIn. Digital Marketing Services include video marketing, email marketing, social media marketing, etc. These services help you to increase your brand visibility by reaching out to more customers and potential buyers.
Digital Marketing Services help you improve your sales, customer base, and profits by increasing traffic on your website.
Best Time To Post On Instagram
The best time to post on Instagram is between 1:00 p.m. and 3:00 p.m., according to CoSchedule. The social media marketing experts at CoSchedule analyzed more than 1 million Instagram posts and found that this was the sweet spot for engagement with these photos.
However, a full-week schedule for posting on Instagram is as follows:
- Monday: It's perfect to be active from 6 AM to 10 AM. After that, the best time to post is at night, around 10 PM.
- Tuesday: at 2 AM works better. Then you can choose to share at 4 AM or 9 AM.
- Wednesday: 7 AM to 9 AM is perfect.
- Thursday: 7 AM and 8 AM are the best times to share content. And if you're planning late at night, then 11 PM is perfect.
- Friday: The best time is 5 AM to 1 PM, and 3 PM
- Saturday: Opt for any time around 11 AM to 7 PM, or 8 PM
- Sunday: 7 AM to 8 AM, and 4 PM are good.
Best Time To Post On Facebook
The best time to post on Facebook is between 1 pm and 03 pm., according to a report by Buffer. The social media management platform analyzed more than 1,000 posts by its users over the past year to find the best times to post on Facebook, Instagram, Twitter, and LinkedIn.
On Facebook specifically, Buffer found that your posts have the greatest reach during this window — defined as when more people are online — but that's not necessarily true for every industry or type of content.
For example, if you're a restaurant owner trying to drive sales with deals or coupons, posting between noon and 2 p.m. may be best for you because that's when people browse Facebook while eating lunch.
Their Facebook posting hours have been broken down by industry in several types of research. They have found that the best hours depend on the sector in which your company works. Reports from CoSchedule and Sprout Social both show how various business types experience different social peak hours.
However, you can choose these Pecific time zones:
- Monday: 1 PM to 3 PM
- Tuesday: 1 PM to 3 PM
- Wednesday: 11 AM to1 PM
- Thursday: 5 PM to 8 PM
- Friday: 11 AM to 1 PM
If you're trying to increase awareness of your brand and build an audience on Facebook (in other words, if you're using Facebook ads), then posting between 5 p.m. and 6 p.m., when people are winding down from work, may be ideal because they're more likely to engage with your content at that time of day than they are earlier in the evening or later at night when they're exhausted from their day job.
Best Time To Post On TikTok
TikTok has been downloaded more than one billion times. It's a video-sharing platform that allows users to create short videos, add music and share them with friends.
Here’s a weekly schedule:
- Monday: 6 AM to 10 AM and 10 PM
- Tuesday: 2 AM to 4 AM and 9 AM
- Wednesday: 7 AM to 8 AM and 11 PM
- Thursday: 9 AM to 12 AM and 7 PM
- Friday: 5 AM to 1 PM and 3 PM
- Saturday: 11 AM , 7 PM to 8 PM
- Sunday: 7 AM to 8 AM and 4 PM
The best time to post on TikTok is 7 pm on Thursday, according to the report from Hootsuite. This is because these hours have the highest engagement rate for video content, so it makes sense that this would be true for TikTok.
Best Time To Post On Twitter
The best time to post on Twitter is between 5 and 6 p.m., according to a study by Buffer. The social media platform has announced that it will soon introduce an algorithm to determine when users see tweets in their Twitter feeds.
The new algorithm could change what you see in your feed, but it won't necessarily be better or worse. It's just different, and that can be frustrating for marketers who want more control over how their content appears in user feeds.
Twitter said it's still working on the new algorithm, which means we don't know exactly what it'll look like. But here's what we know: It will be personalized based on your interests and past behavior, so your feed may look very different from someone else's — even if you follow the same people and accounts. It's also likely that some tweets will appear more frequently than others because they're relevant to you.
Best Time To Post On LinkedIn
A recent study by the social media analytics company Hootsuite found that there are five times during the week when you should post on LinkedIn:
- Monday at 2 p.m., most professionals check their inboxes and catch up on work emails.
- Wednesday at 10 a.m., when they're starting their day and beginning to think about what's coming up in the week ahead.
- Thursday at 4 p.m., when people are wrapping up the work day and thinking about dinner plans, weekend plans, or both (and you can share relevant content related to those subjects).
- Friday at 1 p.m., when people are getting ready for the weekend, share any last-minute tips or stories about how your product or service can help make their weekends great (or just fun).
- And finally, Saturday at 11 a.m. when people are relaxing with friends and family — is a good time to share photos of your company culture or team members doing something fun at work!
Best Time To Post On YouTube
The best time to post on YouTube is when your audience is most likely to be online.
The best time to post on YouTube depends on the type of content you're posting. If you're posting a vlog, try to post in the morning or late evening since people are more likely to be home and awake at these times. If you're posting a product or service review, try to post during lunch when people are looking for new reviews.
Follow these timings to post on youtube:
- Monday: 2 PM to 4 PM
- Tuesday: 2 PM to 4 PM
- Wednesday: 2 PM to 4 PM
- Thursday: 12 PM to 3 PM
- Friday: 12 PM to 3 PM
- Saturday: 9 AM to 11 AM
- Sunday: 9 AM to 11 AM
If you're trying to reach as broad an audience as possible, stick with Monday through Friday from 9 am-5 pm PT (Pacific Time). If you're trying to reach visitors from a specific region or country, try posting during local business hours (for example, European businesses close at 5 pm and reopen at 9 am).
Best Time To Post On Pinterest
Pinterest is one of the most popular social media platforms for business owners and marketers, with 433 million monthly active users in 2022. This makes it one of the biggest online platforms for businesses looking for new customers — but only if you know when to post there!
The best time to post on Pinterest is between (Pecific)11 a.m. and 4 p.m., according to data from NewsWhip. This is because Pinterest users tend to be women busy with family in the morning and then work or school during their afternoons.
A weekly schedule is here:
- Monday: 6 AM to 10 AM and 10 PM
- Tuesday: 2 AM to 4 AM and 9 AM
- Wednesday: 7 AM to 8 AM and 11 PM
- Thursday: 9 AM to 12 AM and 7 PM
- Friday: 5 AM and 1 PM to 3 PM
- Saturday: 11 AM and 7 PM to 8 PM
- Sunday: 7 AM to 8 AM and 4 PM
Conclusion
One of the most important takeaways from this article is that social media should not be treated in a vacuum. There are many factors, from your platform to your target audience and more. However, with that said, some general rules of thumb still seem to yield optimal results. One thing is certain: social media is always changing, and whoever says they know the best time to post is in 2022 is lying!
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