By Ramsha Irfan modified Apr 11, 2025
~ 3 minutes to read
Social media is a powerful tool for businesses to market their products and services. It allows you to reach out to customers, build your brand and connect with them. However, this can be difficult if you don’t know how to use social media for business and when the best time to post on each platform is.
Social media marketing services can help you reach your audience and generate sales. But the best times to post on social media platforms for your business can vary depending on your target audience. The best time to post on social media depends on many factors, such as the type of content you're sharing and who your audience is. We've put together a guide that covers all the major social media platforms so that you can plan posts and get them seen by your followers.
Social media has become an important part of our lives. It is not just limited to keeping in touch with friends and family but has become a way to grow your business. Whether a small business owner or a multi-national corporation, social media can help you reach out to more people and expand your business like never before.
Here are some things if you’re figuring out How to Expand Business through Social Media?
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The best time to post on Instagram is between 1:00 p.m. and 3:00 p.m., according to CoSchedule. The social media marketing experts at CoSchedule analyzed more than 1 million Instagram posts and found that this was the sweet spot for engagement with these photos.
However, a full-week schedule for posting on Instagram is as follows:
The best time to post on Facebook is between 1 pm and 03 pm., according to a report by Buffer. The social media management platform analyzed more than 1,000 posts by its users over the past year to find the best times to post on Facebook, Instagram, Twitter, and LinkedIn.
On Facebook specifically, Buffer found that your posts have the greatest reach during this window — defined as when more people are online — but that's not necessarily true for every industry or type of content.
For example, if you're a restaurant owner trying to drive sales with deals or coupons, posting between noon and 2 p.m. may be best for you because that's when people browse Facebook while eating lunch.
Their Facebook posting hours have been broken down by industry in several types of research. They have found that the best hours depend on the sector in which your company works. Reports from CoSchedule and Sprout Social both show how various business types experience different social peak hours.
However, you can choose these Pecific time zones:
If you're trying to increase awareness of your brand and build an audience on Facebook (in other words, if you're using Facebook ads), then posting between 5 p.m. and 6 p.m., when people are winding down from work, may be ideal because they're more likely to engage with your content at that time of day than they are earlier in the evening or later at night when they're exhausted from their day job.
TikTok has been downloaded more than one billion times. It's a video-sharing platform that allows users to create short videos, add music and share them with friends.
Here’s a weekly schedule:
The best time to post on TikTok is 7 pm on Thursday, according to the report from Hootsuite. This is because these hours have the highest engagement rate for video content, so it makes sense that this would be true for TikTok.
The best time to post on Twitter is between 5 and 6 p.m., according to a study by Buffer. The social media platform has announced that it will soon introduce an algorithm to determine when users see tweets in their Twitter feeds.
The new algorithm could change what you see in your feed, but it won't necessarily be better or worse. It's just different, and that can be frustrating for marketers who want more control over how their content appears in user feeds.
Twitter said it's still working on the new algorithm, which means we don't know exactly what it'll look like. But here's what we know: It will be personalized based on your interests and past behavior, so your feed may look very different from someone else's — even if you follow the same people and accounts. It's also likely that some tweets will appear more frequently than others because they're relevant to you.
A recent study by the social media analytics company Hootsuite found that there are five times during the week when you should post on LinkedIn:
The best time to post on YouTube is when your audience is most likely to be online.
The best time to post on YouTube depends on the type of content you're posting. If you're posting a vlog, try to post in the morning or late evening since people are more likely to be home and awake at these times. If you're posting a product or service review, try to post during lunch when people are looking for new reviews.
Follow these timings to post on youtube:
If you're trying to reach as broad an audience as possible, stick with Monday through Friday from 9 am-5 pm PT (Pacific Time). If you're trying to reach visitors from a specific region or country, try posting during local business hours (for example, European businesses close at 5 pm and reopen at 9 am).
Pinterest is one of the most popular social media platforms for business owners and marketers, with 433 million monthly active users in 2022. This makes it one of the biggest online platforms for businesses looking for new customers — but only if you know when to post there!
The best time to post on Pinterest is between (Pecific)11 a.m. and 4 p.m., according to data from NewsWhip. This is because Pinterest users tend to be women busy with family in the morning and then work or school during their afternoons.
A weekly schedule is here:
One of the most important takeaways from this article is that social media should not be treated in a vacuum. There are many factors, from your platform to your target audience and more. However, with that said, some general rules of thumb still seem to yield optimal results. One thing is certain: social media is always changing, and whoever says they know the best time to post is in 2022 is lying!
Ramsha is a talented writer known for top-quality content on trending topics. Her excellence in research enables her to add value to businesses by driving online traffic with engaging and persuasive content.
