Clickfunnels vs Shopify: Which Should You Choose?

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The e-commerce market is most likely to cross an estimated amount of 8.1 trillion U.S. dollars by the end of 2026. It means the next two years can be prime time for professionals looking to start their online businesses. Because the internet is flooded with guides about e-commerce and dropshipping, entrepreneurs find it difficult to choose the right platform.

Most people prefer using the two popular platforms, Clickfunnels and Shopify. However, selecting one of these is a big debate with different pros and cons. Looking forward to the key features of both, comparing Clickfunnels vs Shopify becomes easier. In this article, we will compare the two platforms in terms of their benefits, features, and differences.

Give attention to this detailed guide as it may help you start your online business quickly. To benefit our readers, we have highlighted the main differences between Shopify and Clickfunnels at the start.

Clickfunnels vs Shopify: Differentiating The Two Platforms

Clickfunnels and Shopify may be similar in terms of website building and e-commerce. Yet, it consists of a few primary differences mentioned further.

Shopify is preferred by business owners as it offers a user-friendly mobile app available for Android and iPhone users, which makes working easier. Clickfunnels, on the other hand, does not offer a mobile app, which may often be considered as a lacking point.

When using Shopify, retailers can easily deal in a variety of products or goods and digital items like apps or software, whereas Clickfunnels is considered a better option for e-commerce trading of digital items only.

Shopify is more focused on satisfying its customers through an ideal inventory management system, whereas Clickfunnels focuses on creating a user-friendly environment by providing ready-made sales funnels.

Both Shopify and Clickfunnels offer three different business plans for professionals. However, Shopify‘s basic plan starts at $39 per month making it way more affordable than Clickfunnels with a starting plan of $147 per month.

Now, let us move forward to the introduction of these two platforms.

Clickfunnels vs Shopify: Overview

Introduction To Shopify

Shopify can be considered the finest e-commerce platform for designers and developers to build an online store. It is a perfect spot for beginners to start selling their products and services in the online market. Also, it includes web hosting in all of its business plans which makes it easier for professionals to establish their identity.

According to research, Shopify came up with an overall revenue of about 3.202 billion U.S. dollars in 2023. Currently, the platform has about 4.5 million registered websites in use. It offers plenty of features with an outstanding inventory management system to assist store owners. The platform is easier to handle and you can use its guide to resolve different types of errors. 

Moreover, it comes with an integrated App Store where users can find the latest apps and plugins for their stores. Also, this store has plenty of integrations that help retailers to keep their stores updated. 

Introduction to Clickfunnels 

Clickfunnels serves as are top-tier online platform to build online websites. Also, it is an ideal marketing and sales tool to boost your revenue instantly. It is a perfect choice for entrepreneurs with zero technical knowledge. Individuals can easily setup their e-commerce stores on this platform using its readymade sales funnels. 

Also available are a variety of templates that you can customize for your website. The platform comes with a variety of features like AB testing, opt-in forms, membership area pages, follow-up funnels, and more. Users can easily create their websites using its drop-and-down page builder.  Moreover, the platform allows store owners to create automated e-mail listings for target audiences.

You can also track the analytics and performance of your store through the help of this tool. It helps to manage and restock inventory whenever needed.

Clickfunnels vs Shopify: Comparing The Features of the Two Platforms

The easiest way to compare Shopify and Clickfunnels is in terms of their features. This is because both the website building platforms target a different kind of customer circle. To help you understand better, here is a detailed comparison between the features of Clickfunnels and Shopify.

Prominent Features of Shopify

Professionals familiar with technical expertise and detailing prefer using Shopify. Is directed to create a business-friendly environment and includes features at a higher level. Below, we have listed down the prominent ones that help store owners in multiple ways.

It is a Mobile-friendly Platform

Shopify is highly considered for being a mobile-friendly tool among e-commerce store owners. It makes a perfect platform to create and handle online stores on the go. The Shopify mobile app is available for iOS and Android users on App Store and Google Play respectively. 

Through the help of this app, store owners can easily manage their inventory and track their progress in real-time. Also, users get a chance to handle the retail and purchase of their services or products easily. 

It Reduces Delivery Cost

Most often, e-commerce retailers lose their earnings in the name of delivery and shipping costs. Fortunately, Shopify can save you from these expenses by offering discounts on highly recognized delivery firms like UPS and DHL. Also, its collaboration with such services allows sellers to provide free shipping to their customers. 

Moreover, Shopify has partnered with the dropshipping app Oberlo. Hence, store owners can feel free to purchase, sell, and deliver the most recommended products easily. The app keeps the need to stock inventory.

It Simplifies Online Payment

Shopify retailers do not need to worry about losing their customers because of difficult payments.  The platform has improved checkouts by enabling payments from MasterCard, American Express, and Visa.  It further works in collaboration with PayPal, Stripe, Skrill, Shopify Payments, WorldPay, Amazon Pay, and more. 

The platform also accepts manual payment methods like bank transfer, Cash on Delivery, and money orders. What’s more, Shopify is it’s handling of taxes enables e-commerce business owners to cater to their audiences with free shipping offers. 

It Enhances Social Connections

Shopify provides users with the opportunity to sell their products and services on multiple platforms. You can promote your business in recognized marketplaces while handling it from Shopify. Most store owners share their product catalogs on places like Amazon, eBay, and Walmart. 

Moreover, you can connect your Shopify store with your Facebook and Instagram business accounts. It is a great way to set up your e-commerce store on these channels and increase targeted traffic.

It Supports the App Store

The Shopify App Store is one of the finest benefits of using this platform. With more than 8000 business-friendly apps, the store makes a promising gateway for e-commerce entrepreneurs. You can easily choose the right app required to create any kind of landing page or opt-in forms for your store.  Business owners can quickly get niche-related recommendations for their stores here.

It can assist store owners in professional-grade marketing and conversions by offering a variety of customized apps. Moreover, each app on the store is analyzed through 100 checkpoint reviews to provide users with the best.

It Evaluates Customer Behavior

Shopify can provide store owners with high-grade behavior reports that help to analyze every customer's shopping behavior. Each time any consumer makes a purchase, retailers get to know their details which may include their name and address. It can help you to group your customers for the sake of customized e-mail marketing.

The detailed analytics and reports of every customer further help to offer discounts and memberships. Also, you can keep away from abandoned carts by offering buyers with the option to purchase from a guest account.

It is User Friendly

Business owners are fond of Shopify for its user-friendliness and customization. While it offers experts the chance to create their CSS and HTML codes, the platform offers editable templates too. It has a collection of over 100 free and premium ecommerce themes.  You can consider these as building blocks and supporting files for your store.

Furthermore, retailers can use its drag-and-drop option and enhance the overall appearance of your website.

It Manages Store Inventory

Inventory management is another exciting feature of the Shopify platform. It is an opportunity for your buyers as they get a chance to order and purchase unavailable or out-of-stock items. Most retailers take the help of inventory tracking to view the number of products left in inventory. Also, it is a great way to know if your product is in demand or not.

Prominent Features of Clickfunnels

Unlike Shopify, Clickfunnels does not ask for any kind of technical expertise to build e-commerce stores. It is a beginner-level tool with ready-made funnels and professional-grade features. A few of its promising features are mentioned below to help you understand.

It Provides Artificial Sales Funnels

The term ‘funnels' refers to a set of webpages that help a user to easily reach the checkout page. At Clickfunnels, entrepreneurs can find readymade sales funnels that help them to easily plan a customer’s journey to their store. With the help of such funnels, store owners can retail their product catalog either physically or digitally. 

Many online retailers market their eBooks, memberships, subscriptions, and webinars through these funnels. The platform has an exciting collection of templates to optimize checkout pages and enhance sales pages. 

It Consists of Action Funnels

Clickfunnels offer a variety of action funnels which may be grouped in terms of social interaction, broadcasts, emails, contacts, products, and more. These help store owners give their ventures an ideal sequence for handling multiple funnels. You can take the help of these funnels to connect with your target audiences through different communication channels. 

It Supports E-mail Marketing

Fulfilling the demands of many business owners, Clickfunnels widely supports e-mail marketing. It is an ideal platform with a powerful feature of sending customized emails to selected customers only.  Retailers can communicate with their target audiences through their accounts to quickly increase engagement and generate leads through this type of marketing.

It Offers Affiliate Programs

Clickfunnels offers its users up to 50% Commission to work for affiliate marketing. It assists store owners and selecting a professional-grade sales team to generate a successful affiliate marketing funnel.  Most people prefer this program as they are not required to pay any kind of fee to become a professional affiliate member of the platform.

The easiest way to enter is to receive a link for your products and services from Clickfunnels.  Store owners can easily share this link on multiple platforms or with multiple sales agents to increase conversions.

It Owns A CRM System

Get the chance to manage customers strongly through the Customer Relationship Management (CRM) system of Clickfunnels.  This feature supports store owners in the quick growth of their ventures. Adding to the number of customers while making sure to lose the old ones is the real deal. A CRM system also helps in the analysis of customer behavior which further leads to targeted e-mail marketing.

It Helps to Enhance Websites

Offering ready-made sales funnels does not keep Clickfunnels from offering customization. It has a collection of personalized templates and themes for users.  You can find countless templates related to high-converting finance on this platform. Also available is a set of different tools through which owners can add or remove different elements on their websites.

Clickfunnels vs Shopify: A List of Advantages and Disadvantages

Like every digital platform, Clickfunnels, and Shopify share a set of pros and cons. A few of these are mentioned below to help you understand.

Shopify: Benefits and Drawbacks

+  It offers a promising customer support team that can help you 24/7 without delay.
+  Shopify includes multiple payment options along with the flexibility of using different third-party platforms.
+  Users can download the Shopify mobile app which makes working on the go easier for many.
+  A variety of customizable themes and templates are available on Shopify to support your business niche.
-   It comes with an expensive pricing plan as compared to other website-building platforms.
-   Shopify offers by liquid setup for customizing themes which may be quite difficult for starters.
-   E-mail hosting is not supported by Shopify which makes it difficult for many to use the platform.
-   It provides a complex content management system due to which large enterprises often come across different issues.

Clickfunnels: Benefits and Drawbacks 

+  Users can easily customize pages and create popups through this platform.
+  It offers a high-quality feature of A/B testing to provide an excellent customer experience. 
+  Store owners can benefit from it by saving on CRM systems and customized e-mail marketing.
-   It offers slow performance when loading features and web pages. 
-   The customization options are fewer in comparison to other website-building platforms.
-   The absence of a mobile app makes it difficult for users to work on Clickfunnels 24/7.
-   Customer support of this platform requires improvement let’s compare to other website building tools.

Clickfunnels vs Shopify: The Verdict

After comparing Clickfunnels vs Shopify, it is difficult to choose one as both have their benefits and drawbacks. However, as discussed earlier, each platform can be selected based on your audience and the type of business you're looking to start.

According to research, more than 4.7 million e-commerce websites are created using Shopify. It is an ideal platform to sell countless products if you are a pro developer or website builder. The platform makes it a great deal to manage your products and increase your sales quickly. However, it requires expert knowledge of different kinds of integrations, landing pages, and e-mail campaigns.

On the other hand, Clickfunnels are recommended for business owners who lack technical knowledge. This platform can help you set up your website quickly while offering multiple features free of cost. Also, it offers hosting to help starters!

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John Fernandes

John Fernandes

John Fernandes is content writer at YourDigiLab, An expert in producing engaging and informative research-based articles and blog posts. His passion to disseminate fruitful information fuels his passion for writing.