SEO for Family Law

At YourDigiLab, we offer law firm SEO for different legal service providers throughout the USA. Our digital marketing agency has been working in the online industry for a long time. Coming up with customized strategies for every client is one thing. But, focusing on legal provisions like family law SEO requires experience and knowledge.

Understanding SEO Services for Family Law

Before promoting a family law firm, digital marketing agencies are supposed to understand family law. Its legalities and cases define the type of clients that may require family law SEO. We understand that working on a family law attorney website is different than promoting regular business websites.

After all, YDL has been doing law firm marketing since the beginning. The cases of a family law court include marriage dissolutions, child custody, protection against domestic violence, guardianship, and juvenile matters. An attorney works to help individuals in these situations. Thus, we try our best to make sure that attorneys can reach their desired clients online.

By providing SEO services for family law firms, we help attorney websites to increase their visibility on popular search engines. To do so, our team gives attention to a few factors.

• We make sure that our client’s website is accessible enough for Google to index it optimally.
• Our team adds valuable content to the attorney's website in order to help it earn potential links. It increases the visibility of the website for search engines.

Revenue-Driving SEO Services for Family Law Agencies

Being in the digital industry for several years has strengthened our marketing team. For this reason, we have established a team of skilled and talented law firm SEO experts from all over the USA. Our SEO strategy consists of the following techniques.

Website Diagnosis

Website owners must know where they stand in the market. Thus, we go through a detailed diagnosis of our client’s website to analyze its present state. It lets us assure a few facts about the website.

• Required updates or bug fixes
• Organic performance
• Ranking in local searches
• User experience

User-Friendly Website Development

An attorney website needs to be user-friendly at most. Its primary purpose is to connect with customers and make them feel comfortable. Our development team works on every aspect of a law firm's website.

We make sure of the website speed so that every visitor can resolve their queries without going through delays. Also, our SEO writers revise the content and check it for all necessary details. A law firm's website must include critical information to explain to visitors a potential introduction to your services.

Also, our designers add Call-to-Action (CTA) buttons all over the website. It gives customers the opportunity to contact a particular attorney quickly. Once our client’s platform gets available in search engine results, these steps can show their complete effects.

Competitor Analysis

Our team always goes through a detailed analysis of our client’s competitors and relatable market. It helps us to understand if the project is capable enough to compete with other law agencies. Also, it is a great way to analyze our competitors' strategies that they follow to earn a higher search engine ranking.

SEO Technical Audit

Many attorneys are unaware of the difference SEO technical audits can bring to a website. By going through this strategy, we remove the indexing of webpages that add zero value to a website. A family law platform must provide critical and necessary information only. It is not a website to entertain customers or keep them engaged unnecessarily.

Only serious customers looking for family lawyers visit such websites. Keep in mind, a law firm website must be aware of legal issues too. For instance, having two different versions of your website available at once can cause trouble for the owner. Often a website is available with its https and non-https versions together on the internet.

It can confuse customers and leak any client’s potential information too. Thus, we make sure that such technical issues do not hinder our client’s website. It is our responsibility to make sure that every website is free of errors, spam, and technical issues.

Local Search Availability

According to reports, more businesses are moving towards local SEO. It is the best way to make an attorney's website available in local search results. When people around you are searching for the services that you provide, local SEO makes you their priority in SERP results.

At YourDigiLab, we consider local search visibility as a crucial aspect of business growth. Our clients can attain half of their customers from nearby locations. Thus, our experts can optimize your attorney website for local searches by following a few steps.

•     Claim your Google My Business profile.
•     Add links to your website from legal and local directories to boost your online presence.
•     Update the address and geo-specific location of your family law agency.
•     Create location-specific content with customized keywords and meta titles.

We try our best to increase the availability of a project website in service areas. The more cases a family lawyer can handle, the better experience he/she can earn.

Keyword Research

The most popular way to optimize a website is to work on its content and keyword strategy. When talking about family law firms, one must be more specific about each of these. The target audiences of a family lawyer are already struggling with multiple family issues such as divorce and child custody.

For this reason, an attorney must reach them quickly without much effort. Our SEO strategists focus on a few questions related to family law and divorce that customers may ask from attorney websites.  Further, we try to add the basic information that people are seeking from such platforms regularly.

Not to forget, our research strategies are to find content and keywords that are driving traffic to competitor websites. We emphasize minute details due to fierce competition in the market. It helps our clients to generate a higher ROI than others.

Link Building

Applying SEO for family law firms is of less value if you do not go through the process of link building. It is because adding high-authority links and relevant backlinks to an attorney's website proves its authenticity and credibility. Thus, YDL follows every necessary step to make sure that our link builders assist every client in the finest of ways.
 

Also, we give attention to broken links or missing ones to prevent visitors from coming across a bad experience. Ignoring such links may result in negative reviews or make you lose a potential customer.