What is X (Everything App)? Why Did Elon Musk Replace Previous Twitter Bird Logo?

Elon Musk's high-stakes, against-the-odds game on Twitter is about to increase dramatically in consequence.

The significance: Musk is fixated on eradicating the Twitter brand and changing the service into his dream everything app, which would combine a moneyless marketplace with a public square and a video content factory.

In a year, Twitter will have evolved into something far more complex than a basic forum for debate and information sharing. It will be X, a social site handled by Musk which combines his ideas and fantasies from the past 24 years.

Musk has said in the past that he plans to merge Twitter, Substack, YouTube, PayPal, Amazon, TikTok, WeChat, and Baidu into a single entity simply designated by the letter X.

Despite Musk's lofty rhetoric, he has no plans to actually develop anything new on top of the existing Twitter platform. But he hasn't done much of it in his nine months at the controls.

He revealed that in the United States alone, around 900 businesses, including IT giants Meta and Microsoft, have registered trademarks beginning with the letter X.

What Consequences Elon Musk App Would Face After Changing The Logo From A Blue Bird to ‘X’?

https://t.co/bOUOek5Cvy now points to https://t.co/AYBszklpkE.

Interim X logo goes live later today.

— Elon Musk (@elonmusk) July 23, 2023

As part of a big change that Twitter owner Elon Musk announced over the weekend, the company replaced its famous bird sign with an "X" on Monday. 

On Sunday, Musk, who paid $44 billion to acquire the site late last year, announced that Twitter would "bid adieu to the Twitter brand and, gradually, all the birds." As of this past Monday, X.com now forwards to Twitter, however, Twitter.com is still operational. The new branding in the mobile app has not yet been seen by the majority of the users. 

Tom Morton, the global chief strategy officer of advertising agency R/GA, said that Musk's change is more of an attempt to leave his mark on the business. Twitter is changing its name for no reason that users, marketers, or the general public have complained about. It's clear proof that Elon Musk is the owner of Twitter.

He took over the castle and now flies his own flag, as the saying goes. 

The hasty removal of both real and virtual vestiges of Twitter's past was, in many respects, reminiscent of Musk's unstable management of the firm since his reluctant purchase. According to Insider Intelligence analyst Jasmine

Enberg, "It's the end of an era and a clear signal that the Twitter of the past 17 years is gone and not coming back." 

There was no denying the signs: "Twitter was already a shell of its former self, and Musk has been vocal about transforming Twitter into platform X from the start."

I personally think that this rebranding would be a game changer for Elon Musk because this social site is providing everything in one place. It's an app that combines all the features of your favorite social media apps. We can access everything we need in one place, which is super convenient and efficient. 

It's a totally win-win game! Elon Musk is a big fan of the app because it aligns with his vision of creating technology that simplifies and streamlines people's lives. The Everything App X is all about making our lives easier and more enjoyable. It's like having a personal assistant in our pockets!