How to Create a Landing Page That Boosts Conversion Rate?

Introduction

Have you ever paid enough attention to your website and thought, “What is the most important area that transforms visitors into customers?” Many business owners invest all their savings in ads and social media posts only to drive visitors to their websites. However, when these target audiences land on your page, most of them leave quickly without bothering to click, sign up, or make a purchase.

That is said to be the most frustrating part of having an online business. Also, it clearly explains the importance of your landing page. Professionals must understand that it is different from your home page, which can be a bit distracting with plenty of menus and links.

Unlike it, a landing page comes with a single purpose to transform visitors into customers and leads. All you have to do is work on the way you structure it. According to HubSpot, the average landing page conversion rate is estimated to be around 5.9% across all industries.  It means that out of every 100 visitors, 94 walk away instantly without taking action.

But on the other hand, there is also the fact that 25% of landing pages experience a conversion rate higher than 10%. It means that, having the right design, copy, and testing strategy, you can quickly boost your conversion rates. A few companies in the industry have successfully grown with a 200% conversion rate by focusing on their landing page design.

Let’s dive deeper into this guide and find answers to all the questions appearing in your mind now.

What Is a Landing Page and Why Does It Matter?

A landing page can be defined as a dedicated web page that is particularly designed to capture your audience’s attention.  Its primary purpose is to encourage audiences to perform a desired action — signing up for a newsletter, making a purchase, downloading an eBook, or registering for a webinar.

As mentioned above, it is very different from a home page and laser-focused. With a single purpose of converting visitors into customers or leads, a landing page carries utmost importance for a business. Brands that promote their platforms through online marketing must not ignore the impact of a professional-grade landing page.

If you desire your marketing investments to generate worthy results, get ready to build optimized landing pages. You will love to witness the difference small tweaks can make.

The Importance of High Conversion Rates

Understand that every visitor who lands on your page is a part of the potential revenue. However, if any of these individuals leave your web page without taking action, you have lost a part of your marketing budget and a prospect.  Below, we have mentioned a few points that explain the importance of higher conversion rates.

• Better ROI:

Even the increase of a single point in conversion can turn into thousands of dollars higher in revenue without spending more on ads.

• Lower Cost per Lead:

Successfully gaining conversions from the same loyal consumers reduces their cost per lead and saves your ad spend.

Improved User Experience:

Having high-performing landing pages that are user-friendly, faster, and more trustworthy results in a positive change for both customers and businesses.

To support the context, we have shared a few statistics.

• According to Invesp, marketing professionals who focus on testing their landing pages regularly often experience a boost of 10% to 30% in their conversion rates.
• Digital Silk proves that websites with approximately 15 or more landing pages the result in generating 55% higher leads than platforms with fewer than 10 landing pages.
• Another statistic from Digital Silk proves that businesses that contain more than 40 landing pages generate 12 times higher leads than those without them.

Must-Have Elements of a Landing Page

A landing page that converts heavily relies on its building blocks.  Ignoring any of these can negatively impact the foundation of your landing page.

i.    Compelling Headline:

Always remember that the headline of your web page is the first thing that visitors notice. It must be accurate enough to deliver your value proposition professionally and accurately. For instance, “Explore your free guide and double your skills during the first 30 days.”

ii.    Supportive Subheading:

An attractive heading is not enough to compel visitors to take an action. You must use a supportive subheading to reinforce your promise. Try clarifying your sentence by targeting the visitor's pain point or primary requirement.

iii.    Hero Image or Video:

Visuals are a great way to demonstrate your services, provisions, and products. According to a recent study, having videos on landing pages can increase conversion rates by approximately 85%.

iv.    Benefit-Driven Copy:

This is where you explain the importance of your offers.  Rather than just stating how about your products and their benefits, try highlighting the outcomes to encourage viewers to make a purchase.

v.    Call to Action (CTA):

Always make sure to add CTAs on your landing page by adding bold and action-oriented language. For instance, start your free trial today  or get your checklist now.  Remember that CTAs are to be mentioned above the fold and repeated thoroughly all over the page.

vi.    Trust Builders:

Earning customer trust is necessary  for any website.  Experts recommend adding reviews, testimonials, guarantees, and certifications that help boost confidence.  A recent survey suggests that more than 90% of people trust recommendations from other users over branded content.

vii.    Form Simplicity:

Your landing page must always be simple, as it helps viewers to understand what action they must perform. Most businesses prefer adding fewer fields to avoid making it complicated. HubSpot proves that having extra fields can reduce conversion rate by 11%.

When building your landing page, make sure that you use all these elements together.  Focusing on each of these highlights your value and encourages visitors to trust your brand.

Visual Breakdown: Landing Page Elements in Action

Below, we have shared our detailed table that explains the ideal structure for a landing page.

Step-by-Step Process to Create a Landing Page

If your landing page is generating higher conversions every day, it is not because you are lucky but because you are professional. Once you decide to follow a structured process, the results will remain in your favor.

Set a Single Goal

Start by setting a single goal and deciding which action you want your users to take. For instance, your landing page requires downloading, purchasing, subscribing, or signing up. Keep away from adding numerous CTA’s that conflict and confuse audiences.

Know Your Audience

Make sure of your audience's needs and requirements. Explore their pain points, objections, and motivations. Take help from customer service or analytics data to find what they are looking for and get ready to provide it.

Craft the Headline First

Work on your headline in detail. Give this a step more time to make it strong, clear, compelling, and benefit-oriented. Try to use words that attract readers' attention and encourage them to take action.

Design the Layout with User Flow in Mind

In this step, design the web layout simply enough to provide a great user experience. Try to place your CTAs and critical information above the fold.  Also, provide guidance through directional clues like arrows or eye gaze in pictures.

Write Persuasive Copy

Try to create your content in a convincing manner that satisfies your readers enough to take action. Rather than just discussing the features of your products or services, make sure to highlight the benefits and outcomes. Boost readability by using bullet points and short sentences.

Insert Strong Social Proof

Social proof is a source of earning customer trust. Add different kinds of case studies, reviews, and testimonials from my dissatisfied users. Provide user contact details if possible, or logos of well-known clients.

Optimize for Mobile & Speed

Focusing on the mobile optimization and speed of the landing page is mandatory. Reports have clearly stated that even a single second delay in the loading speed of a page can reduce the rate of conversion by 7%.  For this reason, it is necessary to keep checking the landing page on multiple devices.

Launch with Analytics Setup

Before launching your website to the public, make sure to prepare an analytics setup for your landing page.  It is the best way to track CTA clicks, scroll depth, and form submissions.  This way you can also make sure what customers are doing on your website.

Run A/B Tests

There are plenty of tests that you can perform on your landing page for better results.  However, focusing particularly on AB testing helps you to test a single variable at a time. This way, you can easily understand what works best for your website, like headlines, CTA buttons, and images.

Refine Continuously

When talking about online businesses, you cannot select one strategy and stick to it for long-term growth. To generate higher conversion rates, you must keep refining your techniques according to web design trends and requirements. Experts recommend iterations based on data.

Advanced Strategies to Boost Conversion Rates

Once you’re focused on all the basic strategies, get ready to skyrocket your performance through these advanced techniques.

• Limit Form Fields:

Reduce the number of fields in your forms to make it simple and increase conversions.

• Use Urgency/Scarcity:

A report states that adding countdown timers or messages can boost conversion rate by more than 300%.

• Personalize Content:

Customize your CTAs as personalized funds convert 200 times better than default ones.

Statistics That Prove the Power of Optimization

• According to a report by HubSpot, businesses that use personalized landing pages benefit from a 202% uplift in their conversion rate.
• VWO states that SaaS landing pages that contain 250 to 725 words are expected to perform approximately 4 times better than pages with fewer words or long-form content.
• Another report from HubSpot explains that marketers using videos have experienced an 80% increase in their landing page conversions.
• A recent survey from KlientBoost proves that 48% of marketers prefer building a separate landing page for every campaign, hence proving its importance in driving higher conversions.

These numbers explain that optimizing your landing page is not a choice. It is the start strategy that helps to decide the rate at which your website will convert.  Professionals who expect industry-leading results focus on every step that's necessary.

Common Mistakes That Lower Conversions

It often happens that businesses separate their landing pages in the urge to get the most conversions.  However, there are a few mistakes that you can avoid to keep away from negative impact.

• The use of vague and generic headlines does not add value for the readers.
• Adding unnecessary fields to the forms can cause they to become overloaded.
• Including complex navigation menus or too many external links that clutter the page.
• Having mismatched messages on your landing page and the promotional ads.
• Not focusing on mobile optimization and directly losing a huge amount of traffic.
• Preventing the use of analytics and relying on assumptions rather than testing variations to generate real data.

You must make sure to keep away from all such mistakes, as it can directly decrease your conversion rate.

Landing Page Comparison: High vs. Low Converting

A Practical Checklist for Marketers

After discussing with our experts, we have created a simple checklist that you can review before launching your landing page for the public or revamping it.

• A clear headline that highlights the main benefit.
• A strong and supportive subheading.
• High-quality visuals, including images and videos.
• A persuasive copy that convinces readers.
• A primary CTA button repeated across the page.
• Minimal form fields to keep it simple and user-friendly.
• Reviews, testimonials, and badges for trust building.
• Quick loading speed, less than 3 seconds.
• Mobile optimized design.
• Analytics tracking setup.
• Focus on AB testing.

If you have checked all of these boxes,  chances are — your landing page will result in higher conversion rates.

Tools and Platforms That Make It Easier

In today’s modern era, you are not required to code from scratch. Below, we have mentioned a few expert-recommended tools that can help you build landing pages.

• Unbounce – It is a drag-and-drop builder that consists of AB testing features.
• Instapage – It is a professional-grade tool that offers advanced analytics and different options for personalization.
• HubSpot – It is a highly recognized tool that offers CRM integration and lead nurturing.
• ClickFunnels – It is the best option to develop a landing page for funnel-based businesses.
• Elementor (WordPress) – It is a tool launched by WordPress with simple features for beginners, with user-friendly templates.

Are you looking for a tool to develop your landing page?
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Real-World Examples of Conversion Lifts

• Dell successfully enhanced its conversion rates by 300% when it simplified its landing page design.
• Basecamp was able to increase sign-ups just by including a compelling and simple headline that stated the number of businesses already using their platform.
• Just by performing AB testing on a button color has led to conversion lifts of approximately 20% in some campaigns.

It proves that even seemingly small changes can create major differences if they align with users' psychology.

Final Thoughts

In today's world, businesses must understand that creating a landing page that converts is not about having an attractive design. professionals have to focus on every aspect of the landing page, including clarity,  focus, and psychology.  Make sure to follow every step from writing the headline, including a CTA button.

Try your best to motivate visitors enough that they perform the action you require.  Just remember all the statistics mentioned earlier when developing your landing page.

No matter if you were launching their first ever campaign, revamping updates that are not performing, keep going, and let the results speak for your success!