Best E-commerce Platforms for Website in 2025: Top 9 Compared

The foundation of any online business is its e-commerce platform, which offers the infrastructure and tools needed to handle online marketing, sales, payments, inventory, and other tasks. These platforms range in size and design, from fully hosted options to more customizable open-source software. Businesses should choose a platform that fits their goals and operational needs as e-commerce continues to expand. In 2025, global retail e-commerce sales are projected to reach approximately $6.8 trillion, with around 2.77 billion people shopping online worldwide. Leading e-commerce platforms in 2025 will provide businesses with the latest tools to stay competitive in the rapidly evolving digital marketplace, in addition to the essential elements of online store management. 

Choosing a platform that offers both flexibility and scalability is key to e-commerce success. With the right platform, you can streamline back-end operations and deliver a flawless customer experience whether you’re selling digital, physical, or service-based goods. Notably, WooCommerce holds a dominant position in the e-commerce platform market, owning over 50% of the market share among e-commerce platforms. This post will review the top platforms for 2025 and examine the benefits and drawbacks of each to help you choose the best option for your company.

Key Features to Look for in Ecommerce Platforms in 2025

There are many important factors to consider when evaluating ecommerce platforms for 2025. Below is a summary of the essential features for high-converting e-commerce websites:

1.    Usability

Choosing an easy-to-use platform is crucial, especially if you lack technical skills. Look for platforms with intuitive navigation, drag-and-drop website builders, and user-friendly interfaces. You can save time and money by using a platform that is easy to use and understand.

2.    Optimization for Mobile

Having a mobile-optimized store is crucial as more and more consumers are shopping on their smartphones and tablets. Verify if the ecommerce platform has design components and responsive themes that work flawlessly on different devices. A mobile-friendly store increases conversion and enhances the user experience.

3.    Payment Gateway Integration

A range of payment channels, including popular choices like PayPal, Stripe, and credit card payments, should be supported by your e-commerce platform. To protect client information and prevent fraud, make sure the platform allows for secure payment processing.

Top 9 Ecommerce Platforms to Use in 2025

As 2025 approaches, the ecommerce sector is still evolving rapidly due to new business opportunities, changing consumer needs, and technological advancements. Choosing the best ecommerce solution is essential, regardless of whether you are starting your online business from scratch or looking to update your existing platform. Determining which platform will best meet your business needs can be overwhelming with so many options available. The top ten ecommerce platforms for 2025 will be discussed in this post, providing you with the knowledge you need to choose wisely.

1.    Squarespace

One of the fastest-growing ecommerce platforms is Squarespace, which is well-liked for its cutting-edge storefront customizations and visual appeal. For small to medium-sized businesses, it is the ideal option.

Squarespace’s user-friendly interface makes it very easy for non-technical people to set up an online store. From a collection of 110 eye-catching templates,

with drag-and-drop functionality and user-friendly settings, you can personalize your store.

Squarespace, in particular, has dedicated blogging tools, making it a great option for those looking to start a creative business (selling handmade goods, artwork, or food). You can also use these blogging features to market your items through content.

With a basic subscription that starts at $16 per month, Squarespace is also an affordable platform that’s best suited for solo entrepreneurs with modest catalogs.

Squarespace is less customizable and scalable than larger commerce platform providers. Although third-party apps and other extensions can be installed, Squarespace’s functionality is primarily limited to mid-scale e-commerce. As of Q1 2024, Squarespace boasts over 4.9 million active subscriptions, showcasing substantial growth from just 2.34 million in 2018.

Comparable points to consider for Squarespace

•    Limited customization compared to open source platforms like WordPress.
•    Templates are mobile responsive and visually polished.
•    All-in-one platform: hosting, CMS, e-commerce, and marketing tools.
•    SSL certificate included, platform fully hosted and maintained.

2.    Wix

Like Squarespace, Wix is a website builder, and it also has the resources you need to start an online business. The parallels don’t end there. Its site builder is also a lot of fun to use. You don’t need to be a programmer to get the most out of your online store.

Additionally, it has a lot of support for marketing and payment processing.

According to this e-commerce platform, it offers a comprehensive website design solution. And it looks like it could be. The drag-and-drop capability ensures that you have full control over every design piece. To get the exact look you want on each page, you can resize, recolor, and rearrange items.

What’s even more amazing is the fact that Wix’s artificial intelligence can generate a design in minutes. You only have to answer a few questions. After you answer, Wix will create a fully designed website with information and graphics. You only need to make a few adjustments.

Over 500 templates are accessible to anyone working in the e-commerce industry. Any product can be added to the website. You can either source directly from the suppliers you work with or manage your own inventory. For each sale, you can automate taxes and specify shipping guidelines.

All of this can be controlled from a single dashboard, which is the best part. There’s no need to sign in to multiple internet accounts. With all these resources at your disposal, you can design an e-commerce website that is both aesthetically pleasing and useful.

Comparative points to consider for WooCommerce

•    Design that is easy to use and accessible to everyone.
•    Offers over 300 applications in a large app marketplace.
•    Large, contemporary design templates that create a sleek look and feel.
•    Since each Wix website is hosted on its own servers, performance and security are enhanced.

3.    BigCommerce

As the name suggests, BigCommerce caters mostly to mid- to large-scale businesses or large enterprises. Due to its many built-in capabilities, it requires fewer plugins for its basic operation.

However, BigCommerce offers traditional, reasonably priced solutions for small businesses. Follow-up instructions and simple drag-and-drop adjustments make it easy to launch or modify online stores. Thirteen themes are free in its theme library, and there are many that are premium and cost from $100 to $500.

One of BigCommerce’s best-known features is its scalability. Because of this, companies expanding their e-commerce platform don’t have to worry about the platform growing. BigCommerce instead offers smooth performance and scalability.

It also enables the sale of items through multiple channels, which is a successful strategy for promoting your goods on different websites. With BigCommerce, it is possible to sell through Facebook, Amazon, eBay, and other marketing channels.

Different plans and rates to suit specific needs depending on the type and size of the e-commerce site are another aspect of BigCommerce. BigCommerce is perfect for medium and large businesses due to all these factors.

Comparison points to consider for BigCommerce

•    Drag-and-drop page builder with integrated mobile responsiveness and customizable themes
•    Better integration for on-click and one-page checkouts
•    Native connections to popular payment systems including PayPal, Stripe, Apple Pay, and Buy with Prime
•    Since 2016, there has been 100% Cyber Week uptime and 99.99% annual uptime.
•    Advanced features to grow your company, such as BOPIS, B2B edition, and multi-storefront
•    Over 70 custom promotion types pre-installed in the Advanced Promotions Manager
•    Ability to use Feedonomics and Channel Manager to manage different selling and advertising feeds

4.    Sellfy

For those who just want to come and start their web business as soon as possible, Sellfy can be the largest e-commerce platform. In just five minutes, you can open an online store using this e-commerce platform.

You can sell both digital and physical goods with Sellfy. Additionally, you can sell subscriptions.

Sellfy also provides print-on-demand services. Yes, you can use your designs to sell mugs, t-shirts, sweatshirts, and other printable goods. Sellfy will handle the shipping and printing as the orders come in.

In addition, you have the option to sell your own video content on Sellfy. They have the necessary infrastructure to stream videos and reduce piracy.

You can create upsell items and discount codes, just like some of the other platforms on this list. Additionally, you can use it to send newsletters or emails to your clients. Additionally, you can add tracking pixels to your Twitter and Facebook accounts to track your efforts.

Speaking of social media, you can sell from anywhere, including social media sites, by embedding your store. You can then start selling through multiple channels. To make money from your existing content, you can also add product cards to your other websites, such as blogs.

Sellfy is among the most secure e-commerce website builders, so there’s no need to worry about payment processing. It can use Stripe for credit card transactions or PayPal payments.

Comparative points to consider for Sellfy

•    Ideal for selling digital downloads, subscriptions, and print-on-demand items with built-in delivery and licensing tools.
•    Very beginner-friendly with quick setup — perfect for creators who want a hassle-free storefront without the technical setup.
•    Offers basic design options but lacks advanced visual controls and third-party integrations found in platforms like Shopify or WordPress.
•    Includes email marketing, discount codes, and affiliate tools that are useful for solo creators managing their own promotions.
•    Flat monthly fee with no Sellfy transaction fees (just Stripe/PayPal processing fees), making it predictable for small businesses.

5.    Shopify

Shopify is a top e-commerce platform that offers all the essential tools and services, making it a one-stop shop. It caters to the needs of the small to large e-commerce sector with subscription options designed for all types of online businesses.

Shopify strives for an easy installation process that can be set up without the need for technical expertise by providing clear and concise instructions. The procedure covers payment processing, product listings, store customization, and discount setup. Shopify is a go-to choice if you’re looking for an e-commerce platform that can get your store up and running after a few minutes of setup.

Shopify offers a free hosting service with instant servers and unlimited bandwidth. Another option is to take an existing domain and finish it off with easy, step-by-step installation instructions.

AI tools that can be used for a variety of automation and analytics are introduced by the platform. Emails and product descriptions can be generated by the magic of Shopify, a new AI tool. Shopify’s various add-on, plugin, and extension options allow you to streamline business processes. Installing some additional plugins or APIs requires technical expertise.

Shopify offers a large selection of paid themes in addition to 13 free themes for storefront customization. Shopify is a hosted platform that prioritizes e-commerce SEO with integrated SEO optimization tools and offers security and maintenance. As of 2025, Shopify powers 5.54 million active e-commerce stores globally, accounting for 27% of all e-commerce websites worldwide .

Comparative points to consider for Shopify

•    A well-established market leader with over a million locations worldwide.
•    Over 8,000 connected apps to help you expand the capabilities and features of your e-commerce store.
•    Over 100 free and premium themes available to help you build your website.
•    Easy-to-use UI that anyone can use.

6.    WooCommerce

For WordPress website owners who want the most control over their online store, WooCommerce is the leading e-commerce platform. We recommend choosing a web host like Liquid Web that offers a better hosting solution than WooCommerce.

The leading way to build a website is still WordPress. And because of its versatility, it’s undoubtedly one of the best choices for e-commerce. Having complete control over your store is another benefit of using an open source platform like WordPress. It won’t need to be run by anyone else.

But it can be intimidating to use. If they don’t have the right plugins, novice site builders can find it difficult to add all the functionality they need. That’s where WooCommerce comes in.

WordPress website development is made easy with WooCommerce. You can provide a variety of secure shipping and payment methods. WooCommerce Payments, Stripe, PayPal, Square, Amazon Pay, Apple Pay, or Google Pay will all be available to process payments for you. Deposits and subscriptions are also accepted.

This e-commerce platform will handle tax calculations and real-time shipping rates from top carriers. Additionally, you will be able to print labels at home.

Comparative points to consider for WooCommerce

•    It is free to use and download.
•    Full WordPress integration that makes it easy to integrate.
•    Gives users access to a large and expanding marketplace of applications and extensions.
•    Fully customizable to suit your e-commerce site needs

7.    Adobe Magento

One of the top e-commerce platforms on the market is Adobe Magento, which is an open source partnership between Adobe Commerce and Magento. When referring to e-commerce platforms, they are interchangeable.

Adobe Magento is a robust e-commerce platform that offers scalability, flexibility, and advanced features to meet a range of business needs. You can customize it to meet your unique needs thanks to its many configurable features. Magento offers a huge theme library, but it also allows you to create your own themes and layouts.

There are two hosting options available for Magento (Adobe Commerce). “Magento Open Source” which is self-hosted and requires manual hosting. In contrast, AWS powers Adobe Commerce Cloud, which is a fully managed solution. Magento is the ideal option for those who want flexibility and complete control over their website infrastructure.

Notably, Adobe Magento provides scalability for businesses of all sizes, from startups to large corporations. There is no cost to use the open-source Magento platform.

It simplifies the planning, creation, and implementation of marketing plans and site administration with its built-in SEO tools and AI personalization’s. Third-party add-ons and external features can enhance and extend e-commerce.

Comparative points to consider for Adobe Magento

•    Connectivity with more Adobe applications, including Adobe Stock and Experience Manager.
•    Ability to fully adapt to your company's needs.
•    Multi-store features that let you grow your company.
•    Access to a strong network of partners.
•    Increase business-to-business capabilities to reach this client.

8.    Weebly

The Square e-commerce platform is the driving force behind Weebly. It’s one of the most popular places for business owners looking to launch an online venture.

There’s a wide range of themes available on this e-commerce platform for any type of business. They all have a sleek, contemporary look, giving you a solid foundation from which to grow. Additionally, there are additional services available to help you get started. For example, you can find a domain and purchase it directly from Weebly.

There’s also a service available for product photography. You’ll need to send your products to Weebly to have them shot, and it’s not free (the starting price is $9.95). But in return, you receive expertly shot and edited product images taken from different angles. They also create 360-degree interactive images.

Do you want to create beautiful newsletters or emails? You can use the drag-and-drop email builder on Weebly. After adding the components, you want, send your email to your audience. It doesn’t matter what device your recipients open it on, they’ll look great.

Weebly records every email you send. So, you’ll be aware of your click, open, and delivery rates. You can create custom groups to create segments based on user engagement.

Among other things, several apps will offer e-commerce features. For example, you can link Easy Contact Forms, Facebook Live Chat, Google Ads, and Print Fill. However, some apps are not free.

There is a mobile app for Weebly. This means you can use a mobile device to design, edit, and maintain your e-commerce website. That way, your business follows you wherever you go.

Comparative points to consider for Weebly

•    The drag-and-drop builder is intuitive and beginner-friendly, making it easy to build a website without coding skills.
•    Offers competitive pricing, including a free plan with basic features—perfect for small businesses and personal sites on a budget.
•    Integrates with Square for basic e-commerce features; good for small online stores but lacks advanced tools compared to Shopify.
•    Fewer templates and customization options than platforms like Wix or Squarespace.
•    Offers an app center for third-party tools, but with a smaller selection and less scalability than WordPress or Shopify.

9.    Podia

An e-commerce platform called Podia focuses on helping users sell digital goods. These include products that users can download, such as webinars, music, videos, ebooks, and courses.

It can also sell members-only content. Therefore, Podia can be used by brands that want to create a place where people can gather. You can leave exclusive content for your community or offer classes here. When it comes to making money from your work, you can be innovative.

Since Podia makes site customization very easy, starting your own online store shouldn’t be a problem. You can create newsletters, sales pages, homepages, or any other type of page you need. The number of people you can create is unlimited. No coding knowledge is required to start designing. Plus, there’s a live preview, which allows you to see your changes as you make them without having to publish your page.

No matter what device your users use, Podia ensures that your sites will look great.

Better yet, the Podia editor is compatible with all mobile devices, allowing you to adjust on the go.

Want more leads? By collecting email addresses from every page of your website, Podia lets you grow your list. Then, you can send newsletters, product highlights, discounts, and other types of promotional content using the integrated email marketing feature. Plus, if you want to take the initiative, you can use the chat widget on the page to interact with others.

Content, students, emails, and earnings are all unlimited. So, you can earn as much as you want without facing Podia’s restrictions.

Comparative points to consider for Podia

•    Combines digital product sales, online courses, memberships, and email marketing into one simple interface—ideal for creators.
•    Podia doesn’t charge transaction fees on sales (except for payment processor fees), offering clear, predictable pricing.
•    Easy-to-use tools for hosting and structuring online courses, with support for videos, quizzes, and drip content.
•    Offers basic website and storefront design options, but lacks the deep visual control found in platforms like Kajabi or Webflow.
•    Includes tools for email campaigns, upsells, and affiliate marketing — helpful for solo entrepreneurs who manage their own growth.

Frequently Asked Questions

Which e-commerce platform is ideal for small businesses?

Shopify and Wix are great options for small businesses due to their price, usability, and key e-commerce features.

How can I determine if my e-commerce platform is responsive?

To ensure a seamless mobile shopping experience, see if your platform offers responsive themes and design templates that automatically adjust to different screen sizes.

Can I use an e-commerce platform to sell internationally?

Yes, e-commerce platforms support multiple languages, currencies, and international shipping options, making selling internationally easier.

Final Words

In 2025, choosing the best e-commerce platform for your company, the right e-commerce web development company is invest smart, essential to its long-term success. . There are platforms that suit your needs, no matter your size — from a small startup to an established business. There are many options available, from user-friendly systems like Shopify and Wix to more powerful ones like BigCommerce and Magento. When choosing a platform, consider your desired features, budget, and business goals. This will help you succeed in the cutthroat world of e-commerce.