Services Provided: Website Design & Development, Organic Marketing (SEO), Paid Marketing (Google Ads)
Industry: Ghostwriting & Publishing Services
Engagement Type: Long-term retainer
NYC Ghostwriting is a ghostwriting and self-publishing agency serving authors, entrepreneurs, and thought leaders who need professional writing and publishing support. As a service business competing in a crowded content and publishing space, visibility and trust were the two things that mattered most to winning clients.
NYC Ghostwriting needed a website that could represent the quality of its writing services and convert visitors into inquiries, along with a marketing engine that could build search visibility from the ground up. A new site alone would not generate leads fast enough, and SEO alone would take time to gain traction. The two needed to work together from day one.
We designed and built the NYC Ghostwriting website around clear service pages and a conversion-focused structure, giving the agency a digital presence that matched the caliber of its ghostwriting work.
At launch, we ran Google Ads campaigns alongside our SEO work rather than after it. This gave NYC Ghostwriting immediate visibility and lead flow while the organic strategy was still building authority in the background, so the business did not have to wait months for its first results.
As a long-term retainer, we handled ongoing content and SEO strategy, including a homepage and services strategy, a ghostwriter types blog, and internal link placement across existing content to strengthen topical authority and site structure over time.
NYC Ghostwriting now ranks well in organic search and appears in AI Overviews for ghostwriting-related queries, generating a steady stream of qualified leads. Pairing paid marketing with SEO from the start meant the business had consistent visibility throughout the transition from a new site to an established one, rather than a gap while the organic strategy caught up.